John Cooley , Nivå, Denmark

Member of the Digital Marketers Organizations’ speaker team delivering keynote speaks on SEO, Conversion                             Optimization, Digital Hospitality & Tourism Marketing, Growth Hacking, and Web Analytics 

Danish Growth Intelligence agency 100 % focused on optimising the journey 'From Google to Checkout'.

We offer Search Engine Optimisation, Content Optimisation, and Conversion Optimisation for SME clients mainly in the Tech, Health, and hospitality industries.

Danish and Nordic Sales and Marketing partner for a selected group of SaaS and Enterprise SEO platform providers

TASKS:
● Perform audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking is in place
● Identify new conversion opportunities and translate them into A/B and MVT test ideas that help clients meet their business objectives
● Analysing the client’s competitors, conduct Keyword Research, Technical SEO analysis, and Onsite-optimisation to maximizing search exposure
● Close cooperation with client stakeholders to influence their business outcomes and positive satisfaction
● Conversion Rate Optimisation & A/B Testing ( qualitative & quantitative research: surveys, user testing, web analytics, heatmap & user recording analysis, UX audit )

RESULTS​:
● Met online growth goals for 2020 in February 2019
● Increased website revenue from Organic traffic by +3.372 % from 2017 to 2019
● Generated 128 % faster growth than our closest competitor
● Raised the SEO Visibility Score by +275 % all while the hotel industry saw an avg. 37,78 % decrease in Visibility

TASKS:
● Organic lead and demand generation, developing new products and packages
● Identify new SEO growth opportunities via content gap analysis, keyword opportunities, competitive audits
● Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy
● SEO strategy and KPI tracking for multilingual websites to attract non-paid traffic & improve visibility
● Conversion Rate Optimization (CRO) including Heatmaps, A/B and MVT to innovate online booking effectiveness and boost user engagement and customer experience (CX)
● Manage SEO initiatives, including site-architecture, keyword research, on-page optimization and content optimization
● Content marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
● Reporting, data analysis & benchmarking (in tools as DeepCrawl, SEMrush, Ahrefs, Screaming Frog, SearchMetrics, Google Analytics, Google Search Console)

Lederne is the largest Danish unemployment insurance and interest organisation for managers, future managers and trusted employees.

Promoted twice. Originally employed as an Online Marketing Specialist, then promoted to Online Manager. In 2016, I was promoted to Digital Marketing Manager.

RESULTS:
● Multilanguage content marketing and SEO strategies developed and implemented for the Business and Leisure segments
● Increase website traffic with +500 % national traffic and +1.000 % foreign traffic
● Maintain a position as the most visited tourism website outside of Copenhagen, outperforming Aarhus In spite of them being European Capital of Culture in 2017
● 5 % Increase in overnight stays in the destination by 5 % in my first year
● 7,4 % increase in overnight stays in the destination by 7,4 % in my second year (in comparison, the average national growth in overnight stays was 1,6 % YoY)

TASKS:
● Strategic and tactical responsibility for all digital marketing activities
● Team and project management (partners, agencies, and suppliers)
● Representation of VisitVestsjælland A/S in various industry networks and co-operations
● Advisor and sounding board to VisitVestsjælland’s partners
● Education and supervision of staff and partners in digital marketing, e.g. SEO/SEM, content marketing, and website optimisation.
● Use an iterative approach to optimization, continuously taking test results and new data into account in formulating tests and hypotheses.
● Maximizing the volume of organic traffic, and increase ticket sales, online bookings, and ROI

Member of the Think Tank’s Expert Panel on digital tourism marketing. I contribute with my expertise in data driven marketing and search engine optimisation.

Digital consultancy for SMEs.

Responsibilities included:
o Off- and onsite search engine optimisation
o Conversion optimisation
o Usability optimisation

External consultant on a research project documenting which rhetorical means that make a person choose one search result over another in Google SERPs. I contributed with general knowledge of search engines, best practise construction of meta tags, and execution of search engine optimisation.

Responsible for all online marketing and sales activities.

Increased the conversion rate with 196 % via A/B split testing. Achieved and held several Top5 placements for industry relevant keywords in Google, Yahoo, and Bing.

Member of the Open Source committee under the Danish ICT Industry Association.
The Danish ICT Industry Association (IT-Branchen) works to create a strong and digital community which exploits the full potential of the technologies for the benefit of the economy and the individual.

Public speaker for high school students on the topic of choosing entrepreneurship as an alternative career

Public speaker for high school students on the topic of choosing entrepreneurship as an alternative career

LAiKA Group offered development and optimisation of open source e-commerce solutions for clients in Scandinavia and Northern Europe.