
$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Ekspert
{{ $t($store.state.user.experience_search_name) }}
0
job
SEO Specialist
John Cooley
,
Nivå, Danmark
Erfaring
Andre titler
Kompetencer
Jeg tilbyder
I am a seasoned data-driven, Danish Digital Award-winning marketer, and an active member of the Digital Analytics Association (DAA) as well as the International Institute of Business Analysis (IIBA)
I have specialised in optimising the customer journey from Google to Checkout, covering disciplines such as SEO, Content Marketing, and Conversion Optimisation.
I have twenty years of experience in digital marketing, tourism marketing, eCommerce optimisation (webshops, online booking, and two-sided marketplaces), and Growth Hacking / Growth Marketing.
My work, and results, has been featured in several Danish media outlets, like these from my work in Destination Marketing:
• Topplacering til Sjællands Vestkyst
(https://tv-http://*********.***)
• Sjællands vestkyst er et klik-hit
http://*********.***)
• Vestsjælland gik viralt – nu eksploderer antallet af turister http://*********.***)
• Prognose: Ny turistrekord
http://*********.***)
• Turisme-fremgang over lands-gennemsnit
http://*********.***)
During my career, I have:
• Met the 2021 growth goals for online revenue already in February 2019
• Hired, trained, and managed a team dedicated digital marketing
• Won the Silver Award at the Danish Digital Awards with the ’The World’s Most Relaxing Film.’
• Developed and executed content strategies for both B2B and B2C markets
• Increased traffic to http://*********.*** with more than 400 %
• Improved the conversion rate for online sales with +192 %
• Lowered the OTAs share of online hotel bookings with -37 %
TOOLS
Pi Datametrics (agency Partner), SearchMetrics, Conductor Searchlight (Agency Partner), SEMrush (Agency Partner), MailChimp, http://*********.***, Microsoft Power BI, SEO Powersuite, Screaming Frog, Raven, DeepCrawl (Agency Partner), Facebook Business Manager, Google Data Studio, Cyfe, http://*********.*** (Agency Partner), Fivetran (Agency Partner), Amplitude
I have specialised in optimising the customer journey from Google to Checkout, covering disciplines such as SEO, Content Marketing, and Conversion Optimisation.
I have twenty years of experience in digital marketing, tourism marketing, eCommerce optimisation (webshops, online booking, and two-sided marketplaces), and Growth Hacking / Growth Marketing.
My work, and results, has been featured in several Danish media outlets, like these from my work in Destination Marketing:
• Topplacering til Sjællands Vestkyst
(https://tv-http://*********.***)
• Sjællands vestkyst er et klik-hit
http://*********.***)
• Vestsjælland gik viralt – nu eksploderer antallet af turister http://*********.***)
• Prognose: Ny turistrekord
http://*********.***)
• Turisme-fremgang over lands-gennemsnit
http://*********.***)
During my career, I have:
• Met the 2021 growth goals for online revenue already in February 2019
• Hired, trained, and managed a team dedicated digital marketing
• Won the Silver Award at the Danish Digital Awards with the ’The World’s Most Relaxing Film.’
• Developed and executed content strategies for both B2B and B2C markets
• Increased traffic to http://*********.*** with more than 400 %
• Improved the conversion rate for online sales with +192 %
• Lowered the OTAs share of online hotel bookings with -37 %
TOOLS
Pi Datametrics (agency Partner), SearchMetrics, Conductor Searchlight (Agency Partner), SEMrush (Agency Partner), MailChimp, http://*********.***, Microsoft Power BI, SEO Powersuite, Screaming Frog, Raven, DeepCrawl (Agency Partner), Facebook Business Manager, Google Data Studio, Cyfe, http://*********.*** (Agency Partner), Fivetran (Agency Partner), Amplitude
Markeder
USA
(Remote
kun)
Storbritannien
(Remote
kun)
Irland
(Remote
kun)
Euro area
(Remote
kun)
Canada
(Remote
kun)
Danmark
Norge
(Remote
kun)
Sverige
(Remote
kun)
Finland
(Remote
kun)
Links for mere
Når du har oprettet en firmakonto og et job, får du adgang til profilers links.
Brancher
Sprog
Danish
Flydende
English
Flydende
Tilgængelig
Min joberfaring
2020 - ?
freelance
SEO Researcher
SEO Pro News.
SEO Pro News is a new SEO outlet offering an honest, data-driven, and evidence-based alternative to the established SEO News outlets that very often;
- Are connected to events that are sponsored by Google.
- Are operated mainly by people who do not know or practise SEO
- Are run by old school SEOs that don’t like evidence-based methods or peer review.
- Don’t challenge google with tough questions or analysis.
- Weight the statements and claims of Google and others too highly.
SEO Pro News also owns and operates the follow websites: SEO Tool Lab, Internet Marketing Gold, SEO Editor PRO, SEO Fight Club
- Are connected to events that are sponsored by Google.
- Are operated mainly by people who do not know or practise SEO
- Are run by old school SEOs that don’t like evidence-based methods or peer review.
- Don’t challenge google with tough questions or analysis.
- Weight the statements and claims of Google and others too highly.
SEO Pro News also owns and operates the follow websites: SEO Tool Lab, Internet Marketing Gold, SEO Editor PRO, SEO Fight Club
Søgemaskine optimering, SEO tekster, On-page SEO, Teknisk seo, SEO artikler, Seo artikler, Lokal SEO, Local seo, KEYWORD FORSKNING, Søgemaskineoptimering, Konverteringsoptimering, Konverteringsoptimering, Seo, Google analytics
2020 - ?
freelance
Digital Strategist
ITAM Channel.
ITAM Channel is part of ITAMOrg, an international membership organisation for ITAM Professionals.
I support the ITAM organisation with SEO, Content Marketing, Link building, outreach, Web analytics, Conversion Optimisation, Digital Business Development
TASKS:
● Track and analyze overall SEO program success with regard to traffic, rank monitoring, indexed pages and backlinks.
● Report global SEO metrics and organic search performance to business development and management teams
● Provide reporting and analytics reports on performance as well as uncovering potential issues
● Determine the best keywords and user intent to make content recommendations for the contributors
I support the ITAM organisation with SEO, Content Marketing, Link building, outreach, Web analytics, Conversion Optimisation, Digital Business Development
TASKS:
● Track and analyze overall SEO program success with regard to traffic, rank monitoring, indexed pages and backlinks.
● Report global SEO metrics and organic search performance to business development and management teams
● Provide reporting and analytics reports on performance as well as uncovering potential issues
● Determine the best keywords and user intent to make content recommendations for the contributors
Local seo, Social Media Marketing, Wordpress, Linkbuilding, On-page SEO, Teknisk seo, Lokal SEO, KEYWORD FORSKNING, Søgemaskineoptimering, Søgemaskine optimering, Digital kommunikation, Digital kommunikation, Branding, Forretningsstrategi, Forretningsstrategi, Strategi, Forretningsudvikling, Forretningsudvikling, Projektledelse, Projektledelse, SEO tekster, SEO tekster, Konceptudvikling, Konceptudvikling, Ideudvikling, Ide generation, Konverteringsoptimering, Konverteringsoptimering, Marketing, Markedsstrategi, Digital strategi, Digital strategi, Seo, Google analytics, Indhold marketing, Sociale medier, Sociale medier, Nyhedsbreve, Nyhedsbreve, Digital Marketing strategi, Digital Marketing Strategy, Digital Marketing, Online markedsføring, Online Marketing, B2B Marketing, Marketing optimering
2020 - ?
freelance
Scientific SEO Tester
Internet Marketing Gold.
I am part of a group of volunteers testing different SEO theories and hypothesis' using scientific evidence-based methods to uncover which means and tricks to use to rank high in Google SERPs.
Seo, Redaktionel SEO, On-page SEO, Web test, Manuel testning, Testledelse, Søgemaskineoptimering, Søgemaskine optimering, Google analytics, Wordpress, Søgeordsanalyse, Søgeoptimerede tekster, Optimering af eksisterende tekster, Optimering af eksisterende tekster, Engelsk tekst og sprogredigering, Skriv artikler
2020 - ?
job
Keynote Speaker
Digital Marketers Organization.
Member of the Digital Marketers Organizations’ speaker team delivering keynote speaks on SEO, Conversion Optimization, Digital Hospitality & Tourism Marketing, Growth Hacking, and Web Analytics
Offentlige taler, Højttaler
2019 - ?
freelance
Growth Intelligence Manager
2nd Persona I/S.
Danish Growth Intelligence agency 100 % focused on optimising the journey 'From Google to Checkout'.
We offer Search Engine Optimisation, Content Optimisation, and Conversion Optimisation for SME clients mainly in the Tech, Health, and hospitality industries.
Danish and Nordic Sales and Marketing partner for a selected group of SaaS and Enterprise SEO platform providers
TASKS:
● Perform audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking is in place
● Identify new conversion opportunities and translate them into A/B and MVT test ideas that help clients meet their business objectives
● Analysing the client’s competitors, conduct Keyword Research, Technical SEO analysis, and Onsite-optimisation to maximizing search exposure
● Close cooperation with client stakeholders to influence their business outcomes and positive satisfaction
● Conversion Rate Optimisation & A/B Testing ( qualitative & quantitative research: surveys, user testing, web analytics, heatmap & user recording analysis, UX audit )
We offer Search Engine Optimisation, Content Optimisation, and Conversion Optimisation for SME clients mainly in the Tech, Health, and hospitality industries.
Danish and Nordic Sales and Marketing partner for a selected group of SaaS and Enterprise SEO platform providers
TASKS:
● Perform audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking is in place
● Identify new conversion opportunities and translate them into A/B and MVT test ideas that help clients meet their business objectives
● Analysing the client’s competitors, conduct Keyword Research, Technical SEO analysis, and Onsite-optimisation to maximizing search exposure
● Close cooperation with client stakeholders to influence their business outcomes and positive satisfaction
● Conversion Rate Optimisation & A/B Testing ( qualitative & quantitative research: surveys, user testing, web analytics, heatmap & user recording analysis, UX audit )
Seo, On-page SEO, Teknisk seo, YouTube SEO, Vækststrategi, Vækst hacking
2018 - ?
job
Growth Manager
Kurhotel Skodsborg.
RESULTS:
● Met online growth goals for 2020 in February 2019
● Increased website revenue from Organic traffic by +3.372 % from 2017 to 2019
● Generated 128 % faster growth than our closest competitor
● Raised the SEO Visibility Score by +275 % all while the hotel industry saw an avg. 37,78 % decrease in Visibility
TASKS:
● Organic lead and demand generation, developing new products and packages
● Identify new SEO growth opportunities via content gap analysis, keyword opportunities, competitive audits
● Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy
● SEO strategy and KPI tracking for multilingual websites to attract non-paid traffic & improve visibility
● Conversion Rate Optimization (CRO) including Heatmaps, A/B and MVT to innovate online booking effectiveness and boost user engagement and customer experience (CX)
● Manage SEO initiatives, including site-architecture, keyword research, on-page optimization and content optimization
● Content marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
● Reporting, data analysis & benchmarking (in tools as DeepCrawl, SEMrush, Ahrefs, Screaming Frog, SearchMetrics, Google Analytics, Google Search Console)
● Met online growth goals for 2020 in February 2019
● Increased website revenue from Organic traffic by +3.372 % from 2017 to 2019
● Generated 128 % faster growth than our closest competitor
● Raised the SEO Visibility Score by +275 % all while the hotel industry saw an avg. 37,78 % decrease in Visibility
TASKS:
● Organic lead and demand generation, developing new products and packages
● Identify new SEO growth opportunities via content gap analysis, keyword opportunities, competitive audits
● Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy
● SEO strategy and KPI tracking for multilingual websites to attract non-paid traffic & improve visibility
● Conversion Rate Optimization (CRO) including Heatmaps, A/B and MVT to innovate online booking effectiveness and boost user engagement and customer experience (CX)
● Manage SEO initiatives, including site-architecture, keyword research, on-page optimization and content optimization
● Content marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
● Reporting, data analysis & benchmarking (in tools as DeepCrawl, SEMrush, Ahrefs, Screaming Frog, SearchMetrics, Google Analytics, Google Search Console)
Reklame, Sociale medier, Wordpress, KEYWORD FORSKNING, Indhold marketing, Social Media Marketing, Digital Marketing, Marketing, Reklame, Online Marketing, Webindhold, Nyhedsbreve, Nyhedsbreve, Sociale medier, Content Management, Content Marketing strategi, Markedsstrategi, Optimering af eksisterende tekster, On-page SEO, Teknisk seo, Lokal SEO, YouTube SEO, SEO artikler, SEO tekster, Redaktionel SEO, Redaktionelle seo, Seo, Optimering af eksisterende tekster, Konverteringsoptimering, Konverteringsoptimering, Google analytics, Digital strategi, Digital strategi, Online markedsføring
2017 - 2018
job
Board Member
Lederne.
Lederne is the largest Danish unemployment insurance and interest organisation for managers, future managers and trusted employees.
Online markedsføring, Sociale medier annoncer, Nyhedsbreve, Nyhedsbreve, Sociale medier, Sociale medier, Digital strategi, Google analytics, Seo, Digital kommunikation, Indhold marketing, Forhandling, Marketing, Forretningsudvikling, Forretningsudvikling, Projektledelse, Projektledelse, Ledelse, Ledelse, Rådgivning, Rådgivning, Forhandling
2015 - 2018
job
Digital Marketing Manager
Visitvestsjælland A/S.
Promoted twice. Originally employed as an Online Marketing Specialist, then promoted to Online Manager. In 2016, I was promoted to Digital Marketing Manager.
RESULTS:
● Multilanguage content marketing and SEO strategies developed and implemented for the Business and Leisure segments
● Increase website traffic with +500 % national traffic and +1.000 % foreign traffic
● Maintain a position as the most visited tourism website outside of Copenhagen, outperforming Aarhus In spite of them being European Capital of Culture in 2017
● 5 % Increase in overnight stays in the destination by 5 % in my first year
● 7,4 % increase in overnight stays in the destination by 7,4 % in my second year (in comparison, the average national growth in overnight stays was 1,6 % YoY)
TASKS:
● Strategic and tactical responsibility for all digital marketing activities
● Team and project management (partners, agencies, and suppliers)
● Representation of VisitVestsjælland A/S in various industry networks and co-operations
● Advisor and sounding board to VisitVestsjælland’s partners
● Education and supervision of staff and partners in digital marketing, e.g. SEO/SEM, content marketing, and website optimisation.
● Use an iterative approach to optimization, continuously taking test results and new data into account in formulating tests and hypotheses.
● Maximizing the volume of organic traffic, and increase ticket sales, online bookings, and ROI
RESULTS:
● Multilanguage content marketing and SEO strategies developed and implemented for the Business and Leisure segments
● Increase website traffic with +500 % national traffic and +1.000 % foreign traffic
● Maintain a position as the most visited tourism website outside of Copenhagen, outperforming Aarhus In spite of them being European Capital of Culture in 2017
● 5 % Increase in overnight stays in the destination by 5 % in my first year
● 7,4 % increase in overnight stays in the destination by 7,4 % in my second year (in comparison, the average national growth in overnight stays was 1,6 % YoY)
TASKS:
● Strategic and tactical responsibility for all digital marketing activities
● Team and project management (partners, agencies, and suppliers)
● Representation of VisitVestsjælland A/S in various industry networks and co-operations
● Advisor and sounding board to VisitVestsjælland’s partners
● Education and supervision of staff and partners in digital marketing, e.g. SEO/SEM, content marketing, and website optimisation.
● Use an iterative approach to optimization, continuously taking test results and new data into account in formulating tests and hypotheses.
● Maximizing the volume of organic traffic, and increase ticket sales, online bookings, and ROI
Projektledelse, Social Media Marketing, Marketing, Reklame, Reklame, Ideudvikling, Ide generation, Konceptudvikling, Konceptudvikling, Projektledelse, Markedsstrategi, Forretningsudvikling, Forretningsudvikling, Forretningsoptimering, Business optimering, Forandringsledelse, Forandringsledelse, Agil projektledelse, Agil projektstyring, Sociale medier annoncer, Nyhedsbreve, Vækst hacking, Google analytics, Wordpress, Konverteringsoptimering, Konverteringsoptimering, Digital strategi, Digital strategi, Sociale medier, Sociale medier, Seo, Nyhedsbreve, Indhold marketing, Online markedsføring, Online Marketing, Digital Marketing, Business Intelligence, Forretningsstrategi, Forretningsstrategi
2016 - 2017
job
Expert Member
Digital Tourism Think Tank.
Member of the Think Tank’s Expert Panel on digital tourism marketing. I contribute with my expertise in data driven marketing and search engine optimisation.
Wordpress, Sociale medier, Indholdsstrategi, Indholdsstrategi, Content Management, Oprettelse af indhold, Webindhold, Indhold marketing, Online Marketing, Online markedsføring, Digitale og sociale kampagner, Digitale og sociale kampagner, Business optimering, Forretningsoptimering, Forretningskonsulent, Forretningskonsulent, Rådgivning, Digital kommunikation, Digital kommunikation, Marketing, Seo, Google analytics, Digital Marketing, Digital strategi, Digital strategi, Forretningsstrategi, Forretningsstrategi, Forretningsudvikling, Projektledelse, Projektledelse, Forretningsudvikling
2012 - 2014
job
Optimisation Specialist
Webiness.
Digital consultancy for SMEs.
Responsibilities included:
o Off- and onsite search engine optimisation
o Conversion optimisation
o Usability optimisation
Responsibilities included:
o Off- and onsite search engine optimisation
o Conversion optimisation
o Usability optimisation
Seo, Indhold marketing, Konverteringsoptimering, Konverteringsoptimering, Google analytics, Digital strategi, Digital strategi, Online markedsføring, Online Marketing, Digital Marketing
2013 - 2013
project
External Consultant
Webiness.
External consultant on a research project documenting which rhetorical means that make a person choose one search result over another in Google SERPs. I contributed with general knowledge of search engines, best practise construction of meta tags, and execution of search engine optimisation.
Seo, Øjesporingstest, Bruger testning, Test strategi, Teststyring, Test manager, Test af webapplikationer, Test af webapplikationer
2009 - 2010
job
Search Engine Optimization Manager
FastPassCorp A/S.
Responsible for all online marketing and sales activities.
Increased the conversion rate with 196 % via A/B split testing. Achieved and held several Top5 placements for industry relevant keywords in Google, Yahoo, and Bing.
Increased the conversion rate with 196 % via A/B split testing. Achieved and held several Top5 placements for industry relevant keywords in Google, Yahoo, and Bing.
Seo, Google analytics, Digital strategi, Digital Marketing, Online markedsføring, Online Marketing, Indhold marketing, Marketing, Digital kommunikation, Digital kommunikation, Typo3
2009 - 2009
job
Committee Member, the Open Source Committee
IT Brancheforeningen.
Member of the Open Source committee under the Danish ICT Industry Association.
The Danish ICT Industry Association (IT-Branchen) works to create a strong and digital community which exploits the full potential of the technologies for the benefit of the economy and the individual.
The Danish ICT Industry Association (IT-Branchen) works to create a strong and digital community which exploits the full potential of the technologies for the benefit of the economy and the individual.
Forhandling, Forhandling, Rådgivning, Rådgivning, Kommunikation, Meddelelse
2009 - 2009
job
Speaker
Studievalg Sjælland.
Public speaker for high school students on the topic of choosing entrepreneurship as an alternative career
Offentlige taler, Højttaler
2009 - 2009
job
Speaker
Studievalg Sjælland.
Public speaker for high school students on the topic of choosing entrepreneurship as an alternative career
Offentlige taler, Højttaler
2002 - 2009
job
Partner and Founder
LAiKA Group.
LAiKA Group offered development and optimisation of open source e-commerce solutions for clients in Scandinavia and Northern Europe.
Seo, SEO tekster, On-page SEO, Teknisk seo, SEO artikler, Lokal SEO, Redaktionel SEO, YouTube SEO, Online markedsføring, Online Marketing, Google analytics, Digital strategi, Digital strategi, Digital Marketing, Indhold marketing, E-handel
2001 - 2002
job
Key Account Manager
Atrias Denmark.
B2B salg
Min uddannelse
2018
-
2019
University of Salford
Postgraduate Diploma, Digital Marketing
Postgraduate Diploma, Digital Marketing
Leadership and Management
CX, eCommerce and CRO
Social Media Marketing
Strategy and Planning
Search and Digital Channels
Digital Selling
2017
Rhetorica
Diploma, Leadership Communication Academy
Diploma, Leadership Communication Academy
2016
Henley Business School
Diploma, Digital Leadership
Diploma, Digital Leadership
2016
Digital Marketing Institute
Diploma, Digital Strategy and Planning
Diploma, Digital Strategy and Planning
2016
University of Virginia
Diploma, Marketing Analytics
Diploma, Marketing Analytics
2016
University of Maryland
Diploma, Developing Innovative Ideas for New Companies
Diploma, Developing Innovative Ideas for New Companies
2015
University of Illinois at Urbana-Campaign
Diploma, Digital Analytics for Marketing Professionals
Diploma, Digital Analytics for Marketing Professionals
2015
University of London
Diploma, Brand Management
Diploma, Brand Management
Johns reviews
John har endnu ikke modtaget en anmeldelse i Worksome
Kontakt John Cooley
Worksome fjerner de dyre mellemled, og giver jer direkte kontakt med relevante talenter.
Opret et login og få mulighed for at skrive til John direkte i Worksome
er klar til at hjælpe dig
og få konkrete bud fra dygtige freelancere i Danmark