John Cooley , Nivå, Danmark

I am a seasoned data-driven, Danish Digital Award-winning marketer, and an active member of the Digital Analytics Association (DAA) as well as the International Institute of Business Analysis (IIBA)

I have specialised in optimising the customer journey from Google to Checkout, covering disciplines such as SEO, Content Marketing, and Conversion Optimisation.

I have twenty years of experience in digital marketing, tourism marketing, eCommerce optimisation (webshops, online booking, and two-sided marketplaces), and Growth Hacking / Growth Marketing.

My work, and results, has been featured in several Danish media outlets, like these from my work in Destination Marketing:

• Topplacering til Sjællands Vestkyst
(https://tv-http://*******.**)

• Sjællands vestkyst er et klik-hit
http://*******.**)

• Vestsjælland gik viralt – nu eksploderer antallet af turister http://*******.**)

• Prognose: Ny turistrekord
http://*******.**)

• Turisme-fremgang over lands-gennemsnit
http://*******.**)

During my career, I have:
• Met the 2021 growth goals for online revenue already in February 2019
• Hired, trained, and managed a team dedicated digital marketing
• Won the Silver Award at the Danish Digital Awards with the ’The World’s Most Relaxing Film.’
• Developed and executed content strategies for both B2B and B2C markets
• Increased traffic to http://*******.** with more than 400 %
• Improved the conversion rate for online sales with +192 %
• Lowered the OTAs share of online hotel bookings with -37 %

TOOLS
Pi Datametrics (agency Partner), SearchMetrics, Conductor Searchlight (Agency Partner), SEMrush (Agency Partner), MailChimp, http://*******.**, Microsoft Power BI, SEO Powersuite, Screaming Frog, Raven, DeepCrawl (Agency Partner), Facebook Business Manager, Google Data Studio, Cyfe, http://*******.** (Agency Partner), Fivetran (Agency Partner), Amplitude