Søren H. Mohr , Kongens Lyngby, Denmark

Experienced and passionate business leader with extensive experience in generating growth and delivering outstanding results. Performance management and marketing represents a common denominator in my career - e.g. through people and marketing deliver on monthly targets like sales, acquisition, churn, ARPU, CLV etc.



Extensive experience and documented success in developing growth strategy, marketing strategy, repositioning of consumer brands, brand strategy, marketing communication, strategic- and tactical campaigns, new campaign models (national and local), CRM/loyalty strategy and digital strategy.



Successful in optimizing marketing budgets (marketing budget: +50 mio. DKK.) through the use of sales models (econometric modeling), data and a thorough campaign evaluation process. Also, several years of experience in managing effective agency relations.



Strong through-the-line thinking in ATL, BTL, CRM, PR, DM, Social, Digital, Event and Sponsorship.



Several years of experience with performance management - e.g. nurturing an enthusiastic performance management culture with focus on ROI (ROMI) and creating outstanding results. Great at building effective cross-organizational relations.



Kompetencer:

- Performance management

- Marketing strategi

- eCommerce

- Communication planning


- Brand positioning (inkl. repositioning)

- Tilgang baseret på indsigter, data og erfaring


- Salg (online og offline)

- Digital marketing

- CRM / Loyalitet / Service Marketing

- Omnichannel Marketing

- Growth Management

- Innovativ og skarp til at identificere og teste nye revenue streams