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Ann Forup Helmich
,
, Denmark
Experience
Other titles
Skills
I'm offering
Markets
Denmark
Links for more
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Language
Danish
Fluently
German
Good
English
Fluently
My experience
2018 - 2020
job
Sales Director
Aller Media A/S.
My initial mission was to stabilize the revenue in a fierce declining ad market
(B2B). With a legacy in print publishing we had to change the perception of the business and prove the Danish advertisers why to consider Aller as a
media partner and what our digital brand universes could accomplish in
combination with print (magazines and weeklies). We succeeded within the first year to stabilize the business reaching a 102 index.
We saw opportunities and synergies with a merge of the two sales
organizations in Aller Media (Aller Mediesalg and DG Media). The fusion
resulted in "Aller Media Business"; 65 skilled employers, 85 brands and the will to succeed. We have been going for almost half a year now and the synergies
are clearly showing themselves. Rocking the boat as we did in October of
course created a challenged atmosphere within the group of staff but I have
now succeeded in building a new ambitious feeling and spirit within the organization. People are proud of being part of this new power unit and part of a success.
Selected achievements:
• Stabilization of a declining revenue curve. Yearly revenue DKK 193 mio.
• Merging of two sales organizations including identifying new structure,
new functionalities, and execution of this new organization
• Stabilization of challenged atmosphere within personnel due to changes
and a tough market situation.
• Profitable growth of EBIDTA of 10% per year.
• New competences were needed to fit the new organization. People
development plan executed successfully.
ALLER MEDIA A/S is the leading publisher of magazines and newspaper in the Nordic region with a weekly circulation
of 3.2 million copies. In Denmark Aller Media has a yearly revenue on DKK 1 billion and a market share on weeklies of
70% and 20% on magazines. With the range of weeklies and magazines Aller Media rech more than 2.3 million Danish
women each month. All magazines can be accessed online an via social media. Aller Media Denmark employs
approx. 500 employees located in Havneholmen, Copenhagen. (www.aller.dk)
(B2B). With a legacy in print publishing we had to change the perception of the business and prove the Danish advertisers why to consider Aller as a
media partner and what our digital brand universes could accomplish in
combination with print (magazines and weeklies). We succeeded within the first year to stabilize the business reaching a 102 index.
We saw opportunities and synergies with a merge of the two sales
organizations in Aller Media (Aller Mediesalg and DG Media). The fusion
resulted in "Aller Media Business"; 65 skilled employers, 85 brands and the will to succeed. We have been going for almost half a year now and the synergies
are clearly showing themselves. Rocking the boat as we did in October of
course created a challenged atmosphere within the group of staff but I have
now succeeded in building a new ambitious feeling and spirit within the organization. People are proud of being part of this new power unit and part of a success.
Selected achievements:
• Stabilization of a declining revenue curve. Yearly revenue DKK 193 mio.
• Merging of two sales organizations including identifying new structure,
new functionalities, and execution of this new organization
• Stabilization of challenged atmosphere within personnel due to changes
and a tough market situation.
• Profitable growth of EBIDTA of 10% per year.
• New competences were needed to fit the new organization. People
development plan executed successfully.
ALLER MEDIA A/S is the leading publisher of magazines and newspaper in the Nordic region with a weekly circulation
of 3.2 million copies. In Denmark Aller Media has a yearly revenue on DKK 1 billion and a market share on weeklies of
70% and 20% on magazines. With the range of weeklies and magazines Aller Media rech more than 2.3 million Danish
women each month. All magazines can be accessed online an via social media. Aller Media Denmark employs
approx. 500 employees located in Havneholmen, Copenhagen. (www.aller.dk)
Social Media, B2B, Print, Sales, Growth, Sales Director, Development, Power, Online, Social
2012 - 2013
job
Head of Creative Business Development
Discovery Networks Nordic.
Establishment of new business area across the Nordic region. Focusing on
developing new revenue streams within the brand-universe of Discovery
Channel, Animal Planet and newly launched female channel TLC by creating
value added opportunities and mutually beneficial sponsorships with companies that closely align with the Discovery brands.
Selected achievements:
• Successful launch of a variety of brand partnerships with among others
B&O, Citrôen, EA Games and Hi-Fi Klubben.
• Introduction of new sponsorship products across the Nordic region
exploiting the brand universe of Discovery and TLC in new ways.
• Initiation of a newly created Nordic Brand Partnerships team working
across regions and departments to achieve synergies
developing new revenue streams within the brand-universe of Discovery
Channel, Animal Planet and newly launched female channel TLC by creating
value added opportunities and mutually beneficial sponsorships with companies that closely align with the Discovery brands.
Selected achievements:
• Successful launch of a variety of brand partnerships with among others
B&O, Citrôen, EA Games and Hi-Fi Klubben.
• Introduction of new sponsorship products across the Nordic region
exploiting the brand universe of Discovery and TLC in new ways.
• Initiation of a newly created Nordic Brand Partnerships team working
across regions and departments to achieve synergies
Business development, Development, Sponsorship
2005 - 2006
job
Marketing Manager
Dansk Bredbaand A/S.
(today known as Waoo)
Marketing, Manager
2000 - 2004
job
Marketing Manager
Jubii A/S.
(Danish equivalent to Yahoo)
Marketing, Manager
1996 - 2000
job
Marketing Coordinator
Nordisk Film Biograf Distribution A/S.
Marketing, Coordinator
My education
2003
Brand Academy
N/a, Education
N/a, Education
1991
-
1994
Roskilde Business School
N/a, Business Student
N/a, Business Student
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